AM is the eponymous beauty brand of international deejay phenomenon Anouk Matton. Based on extensive research and inspired by the exceptional powers of healing crystals, Anouk designed a collection of cosmetics made from certified ingredients only.
With her own personal beauty routine as a starting point, and with today's worldly women in mind, Anouk launches AM with 3 essential products: mascara, eyeshadow and lipstick. These are all available in three moods: AM LOVE, AM GLAM, AM FIERCE.
Every mood is an affirmation, based on the energetic features of each meticulously selected crystal.
All AM products are dermatologically tested and 100% paraben-free, cruelty-free and vegan.
Rose quartz for instance, part of AM LOVE, is thought to not only have anti-ageing properties but also bring harmony and balance, contributing to self love and self acceptance.
AM GLAM contains amber, known to attract prosperity and foster self expression and confidence.
Jade is incorporated in AM FIERCE, which is a protective crystal that promotes perseverance and attracts success and wealth.